What do you get when you mix the heart of a midwife with the brain of a marketer? You get On the House, the world’s first ad-funded period product service changing the way we think about both advertising and equity.
Founded by Remy Tucker, On the House installs digital vending machines in public and commercial bathrooms, dispensing free period products funded entirely by advertising revenue. It’s the kind of idea that sounds too bold to work until you see it working. Really, really well.
The problem behind the pitch
On the House solves two big, deeply entrenched problems:
- Traditional advertising is failing, CPMs are up, ROI is down, and marketers are fighting for attention like never before.
- Three in five women in Australia still don’t have consistent access to period products. Some resort to using tissues, toilet paper, or even socks.
Remy’s business solves both with one audacious model: let brands foot the bill, and give women what should’ve been free all along.
A founder who's seen it all
Remy’s background is as unexpected as it is perfect for this moment. She started her career as a midwife, working with young mothers and refugees. It was there, in the quiet corners of underfunded clinics and homes, that she first heard stories of women choosing between baby formula and period pads.
"It broke me," she says. "I didn’t know how I’d solve it. But I knew I would."
She pivoted into marketing, working in event production for brands like LVMH before launching her own agency, which focused on go-to-market strategy and social media for startups. That’s when the dots connected.
"Facebook is free because of ads. Why can’t tampons be?"
So she built the model. She didn’t wait for a grant or a board seat or permission. She started with a box of pads and a few printed ads. That box became a vending machine. That machine became a platform. And that platform? It’s on track to become one of Australia’s biggest digital out-of-home ad networks.
How it works
The On the House vending machines feature a digital screen that plays branded content 24/7. Women scan a QR code, enter their phone number (to prevent abuse), and receive free, high-quality period products.
In return, brands get what every marketer dreams of: high engagement, positive brand sentiment, and measurable conversion. And the results are staggering:
- 83% of users felt more positively about Afterpay (the first brand partner)
- 61% unaided recall four weeks after seeing an ad
- 100% follow-up intent, with 15% saying they’d try Afterpay for the first time
Growth, traction, and TikTok
A cold LinkedIn DM to Afterpay’s global brand manager turned into a 12-month national partnership. The pilot program has already proven the model works, and now Remy is gearing up to scale.
The goal? 200 machines across Australia’s major cities in the next phase. Then 5,000 by 2028.
The social proof is undeniable. On the House now boasts over 70,000 followers and a 13% engagement rate. A single TikTok launched the brand into the public eye and straight into conversations with investors, community builders, and even the founder of Linktree.
Big vision meets sickening audacity
On the House isn’t just about period products. It’s about infrastructure. It’s about changing the way brands engage with real people in physical spaces. And most importantly, it’s about solving a foundational inequity with style, scale, and unshakable purpose.
"We want to be bigger than JCDecaux," Remy says. "Wherever there’s toilet paper, there should be period products."
The economic impact is massive. Australia loses an estimated $215 million annually in productivity because women can’t access products during their period. On the House is tackling that loss, one vending machine at a time.
Advice from the frontlines
Remy’s advice for fellow founders:
- "If you never ask, it’s always no." From fundraising to partnerships, audacity is your best asset.
- Network your face off. Visibility builds traction.
- Pitch top-down. Go to your dream client first.
Her final piece of advice: clarity trumps complexity. Nail your narrative, tighten your application, and know your why.
The ask
Are you a CMO, brand marketer, or someone who believes in doing well and doing good? The House is now taking on new advertisers. It’s high-impact marketing with a mission baked in.
Visit onthehousegroup.com and join the movement. Because access shouldn’t be a luxury. And ads? They can do more than just sell. They can change the world.
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