Last week, Remy Tucker, founder of On the House, joined us live for Unfiltered: Success & Slip-Ups of Female Founders, our new webinar series digging into the raw, behind-the-scenes moments that shape Australia’s most exciting startups.
From midwifery to the Winter'25 Accelerator, solo-founder chaos to bold outreach, Remy’s story is a crash course in purpose-fuelled momentum.
One of the most valuable parts of the session was Remy's candid download of the tools and rituals she uses to stay sharp, emotionally, strategically, and operationally.
So, let’s dive in.
1️⃣ Remy's Recs + Resources
🧠 Monday Founder Strategy Block
Two hours blocked out, non-negotiable. Sometimes with a morning coffee or at her desk. These are the questions she sits with:
- What is the one big thing that, if accomplished, would have the most significant impact on my business and render the need for any other seemingly important projects unnecessary?
- What are our ideal prospects? The ones who already know about us, like us and know about our product. Why are these people not buying from us?
- In what areas of the business could we double our intensity? What about 10x?
- What are three things I haven't started maybe because I'm pursuing perfection? What are a few steps I could take today to get the process started?
- If I was competing against myself, what chinks in the armour would I exploit?
- Is our strategy not working because the strategy is bad, or is it not working because we are incapable of executing this strategy due to constraints we cant solve at this time?
- Knowing what I know now, If I could start all over again, what changes would I make to my business model? What's preventing me from making those changes today?
- What is one thing I could learn more about? Watch something on it after this.
🧘♀️ Emotional regulation = superpower
Remy talked about a concept she calls “emotional baseline” - the ability to return to centre, even when things feel chaotic or overwhelming. She referenced a talk by Simon Beard on the importance of leaders being able to operate from this grounded state, so decisions aren’t distorted by emotional highs or lows.
Here’s the video she shared:
Watch: Emotional Regulation for Founders
📱 Building Brand + Community In Public
Remy’s LinkedIn and TikTok content helped land On the House its first investor and first major customer (Afterpay). Her advice:
- Batch content one day per week to stay consistent.
- Focus on the hook: if the first 3 seconds don’t grab you, they won’t grab anyone else.
- Script what you want to say, film in natural light, and shoot one line at a time.
- Ignore the cringe. “You’re the only one obsessing over how awkward you look.”
🛏️ Horizontal days
One personal non-negotiable: a horizontal day once a week. “I have to lie flat somewhere for at least a day. Even if I end up working with my laptop on my stomach - I’m still horizontal and having a rest." Founder life can be relentless, taking time to reset is essential.
2️⃣ Remy's Journey into On The House
Remy didn’t come from product, or advertising, or operations. She came from midwifery. While training, she encountered period poverty firsthand - young mothers and refugees having to choose between tampons and baby formula. That stuck with her.
"People are sick of being interrupted by ads — but no one’s annoyed when an ad gives them something they need."
She later pivoted into marketing, built a growth strategy agency, and helped brands like Get Ahead go viral through street interviews on TikTok. She learned how to capture attention, tell a story, and move fast. The spark for On the House came while driving past the hospital she once trained in. “I thought, what if you could make period products free, like how Facebook is free — paid for by ads?” she said. “It hit me like a bolt of lightning.”
How it’s going
- On the House installs branded vending machines with digital ad screens in public and commercial bathrooms.
- The pilot is live with 5 machines, with plans to scale nationally.
- Customers scan a QR code and receive a small box of 3 pads, each customer can receive up to 4 boxes per month.
“More advertisers = more free products = better world”
That’s Remy’s simple equation. And it’s working.
She’s solving two problems at once: advertisers struggling to reach Gen Z, and Gen Z women struggling to access period products. It’s not just smart — it’s emotionally resonant. As she puts it: “People are sick of being interrupted by ads. But no one’s annoyed when an ad gives them something they need.”
She’s also strict on who she partners with — no alcohol, no gambling, no ethically questionable brands. “The bathroom is a sacred space,” she says.
Want to connect or help?
Remy’s always open to intros to brand leads, CMOs or mission-aligned advertisers.
You can find her on LinkedIn or follow her on Instagram or Tiktok.
📺 Watch the full session here
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