Accelerator

Design Mode Activated: Co-Design Your Next Product with Zipline AI

Zipline is transforming passive online stores into interactive, insight-rich experiences where creation and IP begins with you.

By
Holly Brooks
Holly Brooks
August 28, 2025

Ecommerce brands are in a bind.


Ad costs are surging, brand loyalty is fragile, and site visitors bounce before they’ve even seen a product.


Zipline
is flipping that equation - transforming passive online stores into interactive, insight-rich experiences where creation and IP begins with you.


At its core is a generative AI engine trained on each brand’s product data. Instead of browsing static catalogues, customers can now create product concepts directly on-site – surfacing ideas, preferences, colour choices, designs, trends (the list goes on) – all of which were previously invisible, and all generating valuable data for brands which was previously invisible.


With dwell times 20x the industry average and customers staying engaged for over 11 minutes, Zipline isn’t just increasing conversions…


As site visitors spend more time online,
Zipline gives brands unique data-driven opportunities to increase AOV and LTV.


Having previously built several companies - including one of the first ever ecommerce wine companies in the US, a fashion ecommerce brand and a Web3 fashion platform - Zipline founder, Michelle Reeves, has seen firsthand what happens when creativity meets commerce.


Having previously built several companies including a fashion ecommerce brand, a Web 3 fashion platform, and others, Michelle has seen firsthand what happens when creativity meets commerce.


Zipline
, one of the 16 companies in the Summer ’25 Accelerator cohort, is redefining what digital shopping and co-creation can become - helping users and brands connect and engage in more meaningful ways than ever before.


📹 Learn more about Zipline from founder Michelle:


🎨 Are you a brand looking to unlock new ways to engage your audience, collect data and drive revenue?

Get in touch with Michelle to learn more about the Zipline AI pilot.


🚀Are you an investor who sees the long-term power of what generative AI can do for brands?

Connect with Michelle on Linkedin.

Holly Brooks
Senior Marketing Manager
Meet the author

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