Senior Marketing Manager
Holly Brooks
Growing Startmate Nation.

Favourite part of working at Startmate?
Sharing the stories of our most ambitious community members and inspiring the next generation to join the troop.
Favourite Quote?
"Choose a job you love and you'll never have to work a day in your life” – Confucius.
Favourite book?
Catcher in the Rye by J. D. Salinger
What was the first job you ever had, and what did you learn from it?
I worked at a bakery. I learnt to love early mornings and how to bake delicious sourdough bread.
What would be your alternative career?
A painter (the abstract kind)
Articles by
Holly Brooks
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Accelerator
Investments
Startmate
At Startmate, we’re industry agnostic. We invest in people first. This is our Request for Startups, a non-exhaustive list of areas we’re particularly interested in, co-authored by our mentors.
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Accelerator
Investments
Top 20 Startmate companies
Since 2010, Startmate has invested in over 300 startups. Today, these companies are worth over $4.5b and employ over 3.5k people.
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First Believers
The next investable wave: where Bill Tai sees billions being built in AI, energy, and creator economies
"You don’t need to be smarter than the world. You just need to be in the right market at the right moment."
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Accelerator
Meet Startmate’s Winter’25 Accelerator cohort
The Winter ’25 cohort is full of founders chasing the edge of what’s possible and dragging the future closer.
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Startmate Collective
From playground chats to app store: How Kate Barany built the Playtime Planner parents were waiting for
When Kate Barany became a mum to two high-energy boys, she quickly realised parenting required more planning than a wedding and more group chats than a high school reunion.
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Startmate Collective
A match made by values: How Rachel Harker is redesigning connection with Tribal
As a clinical psychologist, Rachel Harker spent years sitting with young people 1:1, listening, supporting, and witnessing the quiet epidemic rising beneath the surface.
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Startmate Collective
Ladymates has a new name: Startmate Collective
This membership has grown into one of the most powerful and fast-growing offerings at Startmate, a community for ambitious women across tech and startups to connect, grow, and lead.
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First Believers
What makes a billion-dollar founder? Bill Tai’s investor lens on talent, timing, and market design
Bill Tai, early backer of Canva, Zoom, and SafetyCulture, shares how he evaluates founders and investment opportunities.
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First Believers
From curiosity to grit: Anna Barber on what truly sets great founders apart
Anna Barber, Partner at M13 and former Managing Director of Techstars LA, argues that the greatest determinant of venture outcomes comes down to people.
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Startmate Collective
You can't be what you can't see: Startmate Woman Leader of the Year Award #Startmate Collective - Leaders.
At Startmate, we believe in the power of visible role models. The saying “You can’t be what you can’t see” rings true, especially in leadership.
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Startups 101
WTF is Product Management?
Ok. So we all hear the words “Product” and “Manager” thrown around. But WTF actually is Product Management and what does a Product Manager do?
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Accelerator
🫵🏽 Your ultimate guide for getting through the first round of the Startmate Accelerator
Every 6 months, we get 500+ applications for our Accelerator. There are three stages to the application process.
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Startups 101
WTF is No-Code and WTF is the No-Code Fellowship?
When most people hear the word “code” in a sentence, they think of a complex arrangement of GREEN letters, numbers, and figures trickling down like raindrops against a black backdrop.
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Startmate Collective
What are peer advisory groups???
Included in memberships are "peer advisory groups" that meet once a month and form an incredibly valuable and popular part of the membership experience.
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Community
“We’re all a work in progress”: The path to high performance in startups
There’s no doubt, startups are hard work. The high-risk, high-reward environment characteristic of startups is a beautiful and chaotic way to test yourself.
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Accelerator
The next generation of Transformers: How Pitcrew AI are enabling autonomous fleet management
The future of self-driving transport is here and knocking at our door. Founders Tim Snell, Joe Bullock and Pat Ivory have been answering some of these knocks, launching Pitcrew AI in 2020.
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Accelerator
Design Mode Activated: Co-Design Your Next Product with Zipline AI
Zipline is transforming passive online stores into interactive, insight-rich experiences where creation and IP begins with you.
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Accelerator
Meet Luniate: The Startup Turning Financial Content Into a Competitive Edge
Luniate offers a lively platform that bridges the gap between financial firms and the investors of tomorrow.
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Accelerator
Meet Landid: The Startup Transforming the Way Tradies Quote Jobs
Quoting in the building industry is slow, manual, costly, and overlooked. Landid is changing that by helping tradies spend less time on quotes and more time doing what they do best.
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Accelerator
Meet Gloss Guide: The Beauty Discovery Engine Behind Your Favourite Looks
Gloss Guide is building the infrastructure to turn beauty inspiration into reality, saving artists thousands in marketing costs and helping clients find the beauty professional for them.
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Accelerator
Meet Fluency: The Ops Engine That Turns Chaos into Clarity
While sales, support, and engineering teams all have real-time visibility tools, ops teams are left without a system to understand what's happening, when, or how.
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Accelerator
Meet Evidentful: The AI Platform Automating Witness Interviews for Police
Evidentful is an AI-driven platform designed for police forces to help them automate witness interviews and capture them in 60 different languages.
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Community
Meet Climate Tech Fellow: Shu Das
Hear from Shu Das, an experienced Chartered Accountant and recent Climate Tech Fellowship graduate.
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Community
Meet Climate Tech Fellow: Madeleine Maslin
Madeleine is a lawyer, writer, tech policy researcher, former federal election campaign manager, and Chief Problem Solver at circular economy powerhouse, Alchemy Global Solutions.
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Startmate Collective
Startmate's Woman Leader of the Year 2024
These stories of leadership are so incredibly inspirational to read, exactly the stories we need to shine a light on, for the very reason we started it because “you can’t be what you can’t see”.
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Community
Meet Climate Tech Fellow: Heidi Dumesich
Heidi Dumesich is a dedicated and skilled professional in the field of sustainability. Heidi is currently the Sustainability Manager at Ventia.
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Community
Meet Climate Tech Fellow: John Keith
Hear from John Keith, a banker and early stage growth investor that recently graduated from the Climate Tech Fellowship.
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Accelerator
🤯 Startmate Accelerator: Frequent questions and misconceptions
We want to debunk the myths, clear up the grey areas and communicate unequivocally to our community what the Accelerator IS and ISN’T.
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Accelerator
The Ultimate Creative Space: How SplootCode is reshaping the way we learn and use code
SplootCode founders Katie Bell and Mattia Fregola are on a mission to make coding simple, widespread and accessible to everyone.
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Accelerator
“Replacing plastic everywhere all at once”: Fionnuala Quin (Fin) won’t rest until bioplastics have reached ubiquity
Revolutionary climate-tech startup Kelpy is on a mission to eliminate plastic packaging, replacing it with sustainably sourced, marine degradable seaweed bioplastics.
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Accelerator
Meet our Winter23 Demo Day cohort
The Winter23 Demo Day cohort is here, and they are going to make our lives 100x better.
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Startmate Collective
Meet some of the original Startmate Collective
The real magic of Startmate Collective lies in the connections you build with talented, like-minded people who become not just colleagues but lifelong friends.
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Accelerator
Meet our Summer'25 Accelerator cohort
It’s rare that you meet a founder whose ambition and drive take your breath away; meeting 28 of them at once is all but guaranteed to leave you breathless.
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Accelerator
Meet our Winter ’24 Accelerator cohort
This cohort is ending online abuse, rethinking firefighting to make it safer and more effective, and building novel ways to support mothers post-childbirth.
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Accelerator
Meet our Summer24 Accelerator cohort
If we had to use one word to describe this group, it would be hungry: hungry to solve problems, hungry to prove themselves, hungry to leave their mark on the world.
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Student Founder Bootcamp
Meet Lutjen, final-year law student, on a pathway to find a more valuable purpose through founding.
We sat down with Lutjen Lee Winter’23 Student Fellow and founder of Farmbite an online marketplace enabling people to buy, swap, and sell locally grown produce.
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Student Founder Bootcamp
Meet Charlotte, student fellow, STEM student and pursuing the non-traditional, entrepreneurial pathway.
Alea shares her experience of the Student Fellowship, the startup she pitched during the Founder Challenge and why she feels drawn to founding.
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Student Founder Bootcamp
Meet Archer and Davin, two uni students revolutionising the way we communicate on campus.
Archer and Davin share their experience of the Student Fellowship, the evolution of their startup and why they have chosen to pursue the founder pathway.
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Student Founder Bootcamp
Meet Alea, student fellow pursuing the non-traditional, entrepreneurial pathway.
We sat down with Alea Young, Summer’24 Student Fellow who is passionate about entrepreneurship and startups.
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Launch Club
Launch Club to Accelerator
Since 2021, 13% (5/39) of Accelerator companies have come through Launch Club. Keep reading to learn more about the companies and what made them stand out.
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Launch Club
Lessons from the Launch Club: to build a startup, build your community
Launch Club is a golden ticket into the Starmate village – a buzzing, vibrant, ever-innovative and inspiring village.
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Startmate Collective
How to get your company to invest in your L&D
Here are some hot tips for persuading your employer to invest in your education – even if there’s no set L&D budget or tuition reimbursement policy.
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Accelerator
How Leesy is shifting the goalposts so homeownership is no longer the goal for the next generation of renters
If you haven’t personally experienced the horrors of renting, chances are you know someone who has.
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Community
How Connor Finlayson built the largest freelance marketplace in New Zealand with no-code whatsoever
When Connor Finlayson founded the Unicorn Factory in 2018, his intentions were simple: Find more clients to freelance for.
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Launch Club
Accelerator
Which founder program is right for you?
Interested in one of Startmate's founder programs, but not sure where to start? We've broken it down for you here.
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Accelerator
“Finding life’s purpose”: How Raj Bagri is decarbonising diesel generators to save the planet
If you asked Raj Bagri six years ago what her life’s purpose was, she would have told you it was to build an impactful company that will change the world.
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Women
Peek behind the scenes of the Women Fellowship
We get a lot of questions about what actually happens in the Women Fellowship, so we’ve put together a bit of a BTS to give you some tangible ideas.
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Accelerator
Disrupting the Symphony of the mind: How Resonait is tackling the Mental Health Epidemic
It’s not every day you meet a founder who has spent the last 20+ years solving some of the world’s greatest humanitarian issues.
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Student Founder Bootcamp
Bridging the divide between students and startups
Students are to startups what pineapple is to pizza. Don't believe us? Read on...
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Community
7 of the most impressive no-code startups and operators in the Startmate community
With our No-Code Fellowship right around the corner, we thought it would make sense to spotlight some of the incredible community members leveraging no-code tools to change the world. Here are 7 of the most impressive Startmate companies and operators using no-code.
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