Customers

Here's how Ryan Walker efficiently works through survey feedback and crafts a story that best highlights key information.

Founders from Linktree, Mr Yum, EntryLevel, Heaps Normal, Dovetail, MyGigsters and more share their hard-won customer-centricity insights.

Customer centricity means putting the customer at the centre of everything a business does. It involves building a deep understanding and empathy with a select group of customers, promoting customer loyalty.

It’s crucial that early-stage founders prioritise research, work systematically and embrace both validation and invalidation, according to Great Question Co-Founder Ned Dwyer.